The most powerful and personal way to make an impact is through engaging what Niika calls our “Human Technology” – the 5 senses and memory – to reach desired outcomes through direct, personally-therapeutic experience.
All communications carry sensory signals. When communications are designed for positive sensory experience, relationships are nurtured, customers are empowered and clear, efficient exchange occurs to move all parties toward a positive outcome.
Understand the sensory qualities and therapeutic actions of ingredients for inclusion in formulations, environments and therapies. Consider synergistic affects and contraindications, too, to design therapeutic experiences that reach real outcomes.